Black Empowerment Illustration
CLIENT: VAJ Design
TASKS: Icon Design, Custom Illustration, Logo Design, T-Shirt Design, Poster Design, Print
This client wanted to bring some life the company’s logo. The original logo was comprised of multicolored circles. Since this is a company that focuses on employee engagement and appreciation, the client decided that they wanted something more engaging and less impersonal.
The client was intrigued by the Unilever logo with with its use of multiple symbols that had different meanings, each of which representing a core value of the company. The client decided that they wanted something similar.
Planning and Custom Icon Design
The client provided a list of words that represent company values. From that list about 30 words were chosen to be used in the final design. I researched each word to see if there were any obvious visual representations that could be used as an icon. For example, wisdom was one word that was provided. Owls are known as a representation of wisdom so I created a custom icon of an owl as the visual representation of wisdom.
Assmbling the Icons Into the Black Power Fist
I began to arrange the custom icons into the shape of the PAE Logo. I also decided to incorporate the circle design from the original logo to help fill in some of the negative space and to tie in the old logo design with the new.
As a bonus, I also created the icon portion of the logo in the shape of a male and female just for variation instead of just having the one unisex head.